Research Roundtable: The Law & Economics of Search Engines and Online Advertising

Program Description: On November 3-4, 2011, the Henry G. Manne Program in Law & Economics Studies is sponsoring a Research Roundtable on “The Law & Economics of Search Engines and Online Advertising”. Five papers by leading scholars are being presented at this program. Each author makes a brief presentation, then an invited group of discussants provides live feedback. The Roundtable format is designed to provide constructive input to the authors and spur new research in the field.

Agenda

Research

Dellarocas, Christopher, “Double Marginalization in Performance-Based Advertising: Implications and Solutions.” Management Science, vol. 58, no. 6 (2013).

Lao, Marina, “The Perfect is the Enemy of the Good: The Antitrust Objections to the Google Books Settlement.Antitrust Law Review, vol. 78 (2012).